Our Story

Ruhee Rajan is the owner and operator of Rubies Bras. Born and raised in Edmonton, Alberta, Ruhee graduated from the University of Alberta in 2004 with a degree in Marketing and worked in the corporate and consulting sector for over 14 years. In 2015, Rajan began the leap and started her passion project, a custom bra business, part-time. She now runs Rubies full-time out of her studio in downtown Toronto, Ontario, Canada, and was recently featured on Vogue.com.

Her story is a personal one. Having been displeased for a long time with the quality and selection of bras in the mainstream and specialty market, she gave up the search and decided to learn how to make her own custom bra from a local sewing studio, immediately noticing the difference, and has never looked back. More research confirmed her suspicion of an underserved market for women in need of better bras that fit, flatter and support, setting her on a journey from a seasoned Marketer to a Brassier fitter, designer, and maker. 

Ruhee personally fits all of her clients, working with her Canadian team of designers and sewers. Her passion is to help as many women as possible feel confident and sexy with bras that fit, flatter and support without compromise. All of Rubies' products abide by the strictest level of quality, customer service and satisfaction, with premium materials that are ethically made, locally sourced, animal cruelty free and latex free.